Conversion Rate Formula:
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The conversion rate is a key performance indicator that measures the percentage of leads or visitors that convert into sales. It helps businesses understand how effective they are at turning potential customers into actual customers.
The calculator uses the conversion rate formula:
Where:
Explanation: The formula calculates what percentage of your leads resulted in actual sales.
Details: Conversion rate is crucial for evaluating marketing effectiveness, sales performance, and overall business efficiency. Higher conversion rates typically indicate better performance and more effective sales processes.
Tips: Enter the number of sales and leads (must be at least 1 lead). The calculator will compute the conversion percentage.
Q1: What is a good conversion rate?
A: Conversion rates vary by industry, but typically range from 2-5% for e-commerce. Higher rates indicate more effective sales processes.
Q2: How can I improve my conversion rate?
A: Strategies include improving website/user experience, better targeting, clearer value propositions, and optimizing the sales process.
Q3: Should I track conversion rates over time?
A: Yes, tracking conversion rate trends helps identify improvements or declines in sales effectiveness.
Q4: What's the difference between conversion rate and close rate?
A: Close rate typically refers to sales opportunities that become customers, while conversion rate can refer to any desired action (sales, signups, etc.).
Q5: Can conversion rate be over 100%?
A: Normally no, unless your counting method allows for multiple sales per lead (which would require a different calculation approach).