1. What is Email Bounce Rate?

The Email Bounce Rate is the percentage of sent emails that could not be delivered to recipients' inboxes. It's a key metric in email marketing that helps assess the health of your email list and sender reputation.

2. How Does the Calculator Work?

The calculator uses the bounce rate formula:

Where:

• Bounced Emails — Number of emails that were not delivered
• Sent Emails — Total number of emails sent in the campaign

Explanation: The formula calculates what percentage of your total sent emails failed to reach their intended recipients.

3. Importance of Bounce Rate

Details: A high bounce rate can damage your sender reputation, affect deliverability, and may indicate problems with your email list quality or authentication setup.

4. Using the Calculator

Tips: Enter the number of bounced emails and total sent emails from your email campaign or platform. The calculator will instantly show your bounce rate percentage.

5. Frequently Asked Questions (FAQ)

Q1: What's a good bounce rate?
A: Typically under 2% is good, 2-5% is average, and above 5% needs attention. However, standards vary by industry.

Q2: What's the difference between hard and soft bounces?
A: Hard bounces are permanent failures (invalid address), while soft bounces are temporary (full inbox).

Q3: How can I reduce my bounce rate?
A: Clean your email list regularly, use double opt-in, maintain good sending practices, and set up proper authentication.

Q4: Does bounce rate affect email deliverability?
A: Yes, high bounce rates can cause ISPs to block your emails or send them to spam folders.

Q5: Should I remove bounced emails from my list?
A: Immediately remove hard bounces. For soft bounces, you might retry a few times before removing.