1. What is eBay Sell Through Rate?

The eBay Sell Through Rate (STR) is a key performance metric that shows what percentage of your listed items actually sold. It helps sellers evaluate product demand and pricing effectiveness.

2. How Does the Calculator Work?

The calculator uses the simple STR formula:

Where:

• \( Sold\ Items \) — Number of items sold in a given period
• \( Listed\ Items \) — Number of items listed for sale in the same period

Explanation: The formula calculates the percentage of listed items that successfully sold.

3. Importance of STR Calculation

Details: A high STR indicates strong demand and good pricing, while a low STR may suggest overpricing or weak demand. eBay sellers use this metric to optimize inventory and pricing strategies.

4. Using the Calculator

Tips: Enter the number of items sold and the number of items listed during the same time period. Both values must be positive numbers, and listed items must be greater than zero.

5. Frequently Asked Questions (FAQ)

Q1: What is a good STR on eBay?
A: Generally, 50% or higher is considered good, but this varies by category. Some competitive categories may have lower average STRs.

Q2: How often should I calculate my STR?
A: Most sellers calculate it monthly, but you might want to track it weekly when testing new pricing strategies.

Q3: Does STR affect my eBay search ranking?
A: While eBay doesn't confirm all ranking factors, a higher STR generally leads to better visibility as it indicates popular items.

Q4: Should I include relisted items in my calculation?
A: For accurate STR, use the original listing count. Relisted items that sell should count toward sold items but not be double-counted in listed items.

Q5: How can I improve my STR?
A: Strategies include competitive pricing, better listings (photos/descriptions), proper item categorization, and adjusting listing duration.